Julian Koiles
Who?
Dynamic Leader, Art Director, Designer, and Illustrator with over 20 years of creative experience in crafting and managing captivating packaging and product designs for every category from preschool to adult collectors, and everything in between in the CPG industry! I thrive on developing creative and innovative concepts, fueled by my deep understanding of color theory, typography, graphic design, materials, and illustration techniques. I consistently deliver premium designs on time and within budget, all while collaborating seamlessly with internal and external stakeholders to not just meet, but exceed expectations!
What?
When, Where, Why?
Why first: As long as I can remember I have had a passion for art and design; it is what I was meant to do. As a child I was obsessed with drawing, creating, and details. Growing up I always knew that I had to create for a living; there were no other options. There was nothing else I wanted to do. My big "eye opening" moment was when my grandfather took me to an animation career expo and I saw that people could actually make a living doing art and design. From that moment on I was going to make art my career.
Experience
2015-2024
Key Lead Packaging Designer Hot Wheels Packaging
Key-Lead Packaging Designer and Art Director, working on the Hot Wheels packaging team. Responsible for art directing and designing the Hot Wheels Premium and Adult Collector lines, which include: Hot Wheels Car Culture, Premium Fast and Furious, Replica Entertainment, POP-CULTURE, HOT WHEELS BOULEVARD, HOT WHEELS CAR CULTURE TEAM TRANSPORTS, CAR CULTURE PREMIUM 2-PACKS, WALMART PREMIUM COLLECTOR DIORAMA SETS, HOT WHEELS PREMIUM 1:43RD, HOT WHEELS ELITE64, AND HOT WHEELS RED LINE CLUB. Additionally previously art directed and designed the packaging for HOT WHEELS TRACK BUILDER, ACTION, CITY track and play sets, as well as packaging for HOT WHEELS TRAKIN TRUCKS, SUPER RIGS, COLOR SHIFTERS, and COLOR REVEAL lines.
2012-2015
Freelance Designer
Freelance Packaging designer for major companies such as: Spin Master, Funrise Toys, Jakks Pacific, and Mattel. Responsibilities included: packaging design, concept design, graphic design, and production; working with a variety of unlicensed and licensed properties, such as: DISNEY PRINCESS, TONKA, MY LITTLE PONY, BABY ALIVE, HOT WHEELS, MATCHBOX, and LITTLEST PET SHOP.
2010-2012
Packaging Designer (Contract)
Spin Master
Conceptualized and created innovative packaging solutions for a variety of toy and game licenses. Art directed illustrators in the creation of design assets.
Pre-conceptualize projects through the creation of “MOOD BOARDS” and “TREND BOARDS.” Consistently research and analyze the market and competitive product lines and products to remain ahead of trends. Worked with licenses, such as: NASCAR, REDAKAI, and TECH DECK.